PRODUCT
Printed Brochure
ROLE
Graphic Designer • Content Writer
SCOPE
40+ hours
PRODUCT
Printed Brochure
ROLE
Graphic Designer • Content Writer
SCOPE
40+ hours
Overview
OVERVIEW
First Time in Tokyo, Japan?
Following numerous visits to Tokyo, Japan in recent years, I've found a plethora of insights that enhance each journey back and much more pleasant experiences than the last. My love for travel and culture has directed me towards a point where I aspire to merge my personal discoveries with my flair for design for the benefit of others. As a labor of love, I want to create information into a handy travel-friendly brochure.
DESIGN PROCESS
Brainstorming Questions
Before creating any visuals, I wanted to pose a few questions that would guide my design process and content. I want these questions to guide me in terms of structure, vision and writing:
Question 1
What information is useful for someone who has never traveled to a walk-heavy country such as Japan?
Question 2
What colors would grab the attention of passers-by and what would properly represent Japan as a whole?
Question 3
What information would viewers find useful prior to leaving for their trip? How could they prepare?
DESIGN THINKING
Layout of The Design
When creating the layout with thumbnails, I wanted to incorporate colors that would both represent Japan as a whole while still being a bright and striking design.
Writing Content
When developing content surround the question I posed in my brainstorm, I laid out a few core topics that I found myself being knowledgable in and broke them into sections.
Visuals
I wanted to pick a few iconic locations within the Tokyo area or ones nearby that people visiting would associate with the prefecture. I listed out a handful of potential contenders and ended up with Skytree, Tokyo Tower and Mt. Fuji.
Color Choice
I did some additional reasearch on what colors are culturally significant to Japan's culture. I found that red, blue and white are all primary colors.
Red
Reprsesents the sun, strength and joy/happiness
Blue
Stands for the sea and sky, purity, dignity, calmness, and stability.
White
Symbolizes purity and divinity.
Red
Reprsesents the sun, strength and joy/happiness
Blue
Stands for the sea and sky, purity, dignity, calmness, and stability.
White
Symbolizes purity and divinity.
MATERIALIZE
Finalizing
As someone who had never travelled outside of the USA until their late 20s, a guide such as the one I had been wanting to create would have been extremely helpful and make my first experience much more enjoyable than it had.
I used the three primary colors of Japan and had the front fold strike with the contrast of the loud red against a royal blue with white text that pops.
REFERENCES
Tools
Adobe Illustrator
WRAPPING UP
Takeaways
When designing this brochure, I found myself wanting to include all the fun knowledge I had about Tokyo, Japan and the gadgets that would make everyone's lives easier. I found it though leaving some information out so It was a challenge to be concise with my information and not create massive blocks of text. Here are some other challenges I ran into when designing:
Printing information on the correct folds.
Quality of print effecting the overall design outcome.
Not over-writing and overwhelming the reader.
Overall, I'm extremely excited to work on more projects like these in the future and share my love and ever-growing knowledge when travelling to other countries.
Thank you for reading!
PRODUCT
Printed Brochure
ROLE
Designer •
Content
Writing
SCOPE
40+ hours
OVERVIEW
First Time in
Tokyo, Japan?
Following numerous visits to Tokyo, Japan in recent years, I've found a plethora of insights that enhance each journey back and much more pleasant experiences than the last. My love for travel and culture has directed me towards a point where I aspire to merge my personal discoveries with my flair for design for the benefit of others. As a labor of love, I want to create information into a handy travel-friendly brochure.
DESIGN PROCESS
Brainstorming
Questions
Before creating any visuals, I wanted to pose a few questions that would guide my design process and content. I want these questions to guide me in terms of structure, vision and writing:
Question 3
What information would viewers find useful prior to leaving for their trip? How could they prepare?
Question 1
What information is useful for someone who has never traveled to a walk-heavy country
such as Japan?
Question 2
What colors would grab the attention of passers-by and what would properly represent Japan as a whole?
DESIGN THINKING
Layout of The Design
When creating the layout with thumbnails, I wanted to incorporate colors that would both represent Japan as a whole while still being a bright and striking design.
Writing Content
When developing content surround the question I posed in my brainstorm, I laid out a few core topics that I found myself being knowledgable in and broke them into sections.
Visuals
I wanted to pick a few iconic locations within the Tokyo area or ones nearby that people visiting would associate with the prefecture.
I listed out a handful of potential contenders and ended up with Skytree, Tokyo Tower and Mt. Fuji.
Color Choice
I did some additional reasearch on what colors are culturally significant to Japan's culture. I found that red, blue and white are all primary colors.
Red
Reprsesents the sun, strength and joy/happiness
Blue
Stands for the sea and sky, purity, dignity, calmness, and stability.
White
Symbolizes purity and divinity.
MATERIALIZE
Finalizing
As someone who had never travelled outside of the USA until their late 20s, a guide such as the one I had been wanting to create would have been extremely helpful and make my first experience much more enjoyable than it had.
I used the three primary colors of Japan and had the front fold strike with the contrast of the loud red against a royal blue with white text that pop.
REFERENCES
Tools
Adobe Illustrator
WRAPPING UP
Takeaways
When designing this brochure, I found myself wanting to include all the fun knowledge I had about Tokyo, Japan and the gadgets that would make everyone's lives easier.
I found it though leaving some information out so It was a challenge to be concise with my information and not create massive blocks of text. Here are some other challenges I ran into when designing:
Printing information on the correct folds.
Quality of print effecting the overall design outcome.
Not over-writing and overwhelming the reader.
Overall, I'm extremely excited to work on more projects like these in the future and share my love and ever-growing knowledge when travelling to other countries.
Thank you for reading!
OVERVIEW
First Time in Tokyo, Japan?
Following numerous visits to Tokyo, Japan in recent years, I've found a plethora of insights that enhance each journey back and much more pleasant experiences than the last. My love for travel and culture has directed me towards a point where I aspire to merge my personal discoveries with my flair for design for the benefit of others. As a labor of love, I want to create information into a handy travel-friendly brochure.
DESIGN PROCESS
Brainstorming Questions
Before creating any visuals, I wanted to pose a few questions that would guide my design process and content. I want these questions to guide me in terms of structure, vision and writing:
Question 1
What information is useful for someone who has never traveled to a walk-heavy country such as Japan?
Question 2
What colors would grab the attention of passers-by and what would properly represent Japan as a whole?
Question 3
What information would viewers find useful prior to leaving for their trip? How could they prepare?
DESIGN THINKING
Layout of The Design
When creating the layout with thumbnails, I wanted to incorporate colors that would both represent Japan as a whole while still being a bright and striking design.
Writing Content
When developing content surround the question I posed in my brainstorm, I laid out a few core topics that I found myself being knowledgable in and broke them into sections.
Color Choice
I did some additional reasearch on what colors are culturally significant to Japan's culture. I found that red, blue and white are all primary colors.
Red
Reprsesents the sun, strength and joy/happiness
Blue
Stands for the sea and sky, purity, dignity, calmness, and stability.
White
Symbolizes purity and divinity.
Visuals
I wanted to pick a few iconic locations within the Tokyo area or ones nearby that people visiting would associate with the prefecture. I listed out a handful of potential contenders and ended up with Skytree, Tokyo Tower and Mt. Fuji.
MATERIALIZE
Finalizing
As someone who had never travelled outside of the USA until their late 20s, a guide such as the one I had been wanting to create would have been extremely helpful and make my first experience much more enjoyable than it had.
I used the three primary colors of Japan and had the front fold strike with the contrast of the loud red against a royal blue with white text that pops.
WRAPPING UP
Takeaways
When designing this brochure, I found myself wanting to include all the fun knowledge I had about Tokyo, Japan and the gadgets that would make everyone's lives easier. I found it though leaving some information out so It was a challenge to be concise with my information and not create massive blocks of text. Here are some other challenges I ran into when designing:
Printing information on the correct folds.
Quality of print effecting the overall design outcome.
Not over-writing and overwhelming the reader.
Overall, I'm extremely excited to work on more projects like these in the future and share my love and ever-growing knowledge when travelling to other countries.
Thank you for reading!
REFERENCES
Tools
Adobe Illustrator